Spotify: Conran Design Group’s “Offline to Online” Brief

The aim of this project is to take an existing online brand and create an offline brand experience for it. ‘

Spotify Offline’ is an event where visitors connect with each other through custom made playlists and live music played by upcoming artists. What makes this event special is that visitors have the opportunity of personalising their own playlist and leaving with a physical memento of it.

  • Branding

    Copy writing

    Illustration

    Animation / Motion Design

My role within this project!

For this project, I was in charge of designing the posters, event tickets and event wristbands. These would be used to promote the event as well as upcoming and rising artists, allowing them to grow their communities.

It was important to stick to the brand identity of Spotify whilst also testing boundaries in terms of how I could take the project a step further. Some examples of doing so include using shapes and colour to stay consistent to the brand whilst also using these tools to make the designs more dynamic and fun.

  • Ideation moodboard for project.

  • Experimenting with visuals.

  • Entry ticket designs.

  • Poster situated at bus stop in London.

  • Posters situated in London.

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