Some of the personal work that i’ve done for New Era’s internal events and some that didn’t make the cut (but I still really like a lot!)
Alongside my main responsibilities, I was also tasked to design posters for internal events at New Era. You’ll also be able to find some archives of work that i’ve done for some projects that didn’t make the cut but were fun to make.
Internal Event Poster Designs
Moodboard for ‘Sample Sale’ poster, was inspired by type and Carhartt’s brand visuals.
Front design of ‘Sample Sale’ poster
Poster designs placed at office reception and in lift.
Final version of ‘Summer Party’ poster
Back design of ‘Sample Sale’ poster
First draft of ‘Summer Party’ poster
‘Mid-Season Sale’ Banner Concepts
I designed some concept sheets for New Era’s mid-season sale. This project focused on the promotion of the Spring 23 collection. I created versions that adhered to New Era’s brand identity and versions that I experimented and played around with. Although these concepts didn’t go live, I enjoyed the process of being creative and trying different digital techniques.
This version was most similar to New Era’s brand identity, with the use of black and white and simple textures to elevate the sale banners.
Experimenting more with shapes and textures, playing around with 3D shapes and spring colours.
This version was more experimental, but still remained simple with it’s textures and colours in order to stay within New Era’s brand identity.
Using just Spring 23 collection’s colours to make simple background texture.
Playing around with 2D shapes. Concept came out. more illustrative than anticipated, strayed away from New Era’s brand identity, more my personal style.