Throughout interning at New Era Cap Company, I had the interest in developing my motion graphics/animation skills using Adobe After Effects. As a result, I challenged myself using New Era’s existing ecom imagery to create two, non-official animations that promoted these sampled products and referenced the aesthetics of the brand.
Animation #1
New Era’s collaboration with MLB is reflected through simplicity in style, photography and animation. Varied combinations of headwear and apparel inspires consumers on how these products can be combined.
Animation #2
New Era’s collaboration with MLB focuses on headwear this time, spotlighting the 59FIFTYs, New Era’s iconic silhouette.
New Era is all about quality and range, with a variety of colours, patches and teams to pick from.