Nando’s ‘At your own pace, at your own heat’ Campaign
86% of Gen Z born and bred in the UK, struggle with menu anxiety, with a kick of decision fatigue. Many are cheesed off from dining out altogether, reducing moments of spice between mates.
Nando’s are on a mission to ease the decision-making struggles, and get the gang back together again!
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Branding
Copy writing
Illustration
Animation / Motion Design
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21 to 25 year ols that are fired up with work, but are hungry for reconnection!
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We speak to them in commercial areas where decisions are being made.
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By highlighting Nando’s stress-free experience, and designing a personalised quiz that aids with choice making and facilitates reconnecting with friends, making eating at Nando’s irresistible!
Physical Touchpoints
At each of these physical touchpoints, users are reminded of the stress-free experience that comes with dining in at Nando’s and why it is the place for reconnecting with mates.
Witty copy and illustration of the campaign speaks of the awkward pain points that comes with dining out at other restaurants, and how Nando’s avoids all of those.
As part of this campaign, we also present our target audience with the opportunity of doing the ‘Easy-peasy-lemon-herby’ quiz during idle time, as a way of transforming it into a more productive and fun time!
It allows each member of the group to find out which iconic main and side they all truly embody in any given moment leading up to seeing each other to avoid taking time away from catching up.
